HERE IS WHAT A FEW ATTENDEES FROM PRIOR YEARS HAD TO SAY...
URGENT MESSAGE:
If you're sick and tired of working your !%$$ off and just not making the profits you deserve, you're not alone! In fact, low and inconsistent profit margins is the dirty little secret of our industry. If you are a Replacement Contractor ready to set up your business to be PERMANENTLY PROFITABLE - once and for all - and deposit more cash into your “wealth account” month-after-month, year-after-year, then this will be the most important invitation you get all year.
SEPTEMBER 10-11, 2024
IN CORAL GABLES, FLORIDA
MASTERING THE FUNDAMENTALS OF PROFITABILITY
+ Wealth Attraction For Contractors
WITH MARK CURRY & BRIAN KASKAVALCIYAN
SEPTEMBER 10-11, 2024
IN CORAL GABLES, FLORIDA
SEATING IS EXTREMELY LIMITED
100% Risk Free Guarantee - You Profit or 3X Your Money Back!
Finally, a Solution to Our Industry's Dirty Little Secret... an Event 100% Focused On Profitability and Wealth Creation For Home Improvement Business Owners.
If you are ready to [once and for all] set up your business to be PERMANENTLY PROFITABLE, enjoy 15-20% in NET profit, then grab your seat to this exclusive 2-day workshop. Regardless of where you are right now, you will walk away with the tools, resources and knowledge to immediately add hundreds of thousands of dollars to your bottom line. GUARANTEED!
100% Risk Free Guarantee - You Profit or 3X Your Money Back!
WHAT CAN YOU EXPECT FROM THESE 2 DAYS?
BOTTOM LINE: This event is designed to do ONE thing... show you how to make your business PERMANENTLY profitable, so you can use your business to build your personal wealth. Regardless of where you are right now, you will walk away from this 2-day workshop with not only tools and resources but also the skills and knowledge to immediately add hundreds of thousands of dollars to your bottom line. GUARANTEED!
Here is just some of what will be covered:
💰 What does it REALLY take to create a 7-figure ($1,000,000 or more) net personal income in this business
💰 How to set up your chart of accounts - the right way.
💰 Pricing deep dive - what are the 3 types of prices you must have and understand (just FYI, this is NOT good, better, best);
💰 How the subtleties of the remodeling business impact your profitability;
💰 How certain things (like backlog and financing) impact profitability.
💰 There are 2 key things you must have in place in order to have a higher than “normal” price, we'll go deep into each;
💰 Understanding the math of discounting, so you’re never caught by surprise again;
💰 What is Retained Earnings and what’s the rule of thumb for how much cash I leave in the business versus how much I take out?
💰 Want to sell your business for a boatload of money? Here's what you need to know about your finances.
💰 Lending fees will destroy your profitability if not handled correctly. We’ll show you how to properly account for lending fees;
💰 How to deal with sales commissions on undersold jobs;
💰 How to properly setup your Chart of Accounts;
💰 Your profit and loss statement is your ultimate scorecard, we’ll show you:
- How to build your profit and loss statement the right way;
- How to read your profit and loss statement;
- How to manage your profit and loss statement;
💰 How to avoid the top 5 most common mistakes with reading a Profit and Loss statement;
💰 What does the term "fully loaded" mean? And,
- What does a “fully loaded” marketing cost include;
- What does "fully loaded" sales expense include;
AND, MUCH, MUCH MORE!
“Other events focus on the shiny object. At Profit Workshop, we got to roll our sleeves up, find out what the issues with our business are, and then work together with like-minded individuals to tackle the issues at hand. Having the professional advice of those that have been there, that have made those mistakes, keeps us from making the same mistakes.”
Emiliano Tenorio
Jennifer Homes
“If you’ve owned your business for 10, 15, 20 years, or you’re just starting, this is exactly where you need to be. Profit Workshop is going to answer all your questions. You’ll be given the formulas, the tools, the leadership, and the mentorship without the fluff. We now we have the metrics, we have the formula, we have the game plan. Now I’m going to get out of my business what I deserve and what I want.”
Candy Caboverde
City Roofing
“Profit Workshop is unique – there’s nothing else like this. At other conferences you learn systems and processes, but this is just about your numbers and how to make that bottom line better. Why wait? Come immediately. Come again. Come again after that. It’ll make you a better person. You’ll be more profitable. You’re around great people. Everybody here is trying to do the same thing: make more money, for you and your team, so everyone can live a better life.”
Tim Brown Jr.
RGS Exteriors
YOUR INVESTMENT
This Workshop Should** Be Worth At Least $1,000,000 For You
- THAT IS NOT HYPE -
For you to have me and Mark leading a workshop of this caliber, with as much real-world, take-home value we will be packing in, we could easily justify an investment of $7,500 to $9,500… think about it, even if you are a $1,000,000.00 company and you get just 5% more profit from what you learn at this workshop, that is worth $50,000 to your bottom line, in just year ONE. So the fee would be a no brainer. However, me and Mark agreed to charge a reasonable fee that would cover our hard costs, cover our time and leave a little extra for us.
With that said, the fee for this workshop is just $2,195.00. There is a $300.00 “early-bird” discount available for qualified participants registered before August 4th, so just $1,895 before August 1st. The investment includes your seat at the table, lunch both days, and all workshop materials. You may bring a spouse/significant other, business partner or W-2/1099 business associate for just $1,895.00.
Consider this investment against your return. Once you have the skills you’ll gain from this workshop, once you understand pricing and profitability, you will never again be stuck on the hamster wheel of profitability. Your profitability can never be compromised again. So, that first year of additional profits will carry on EVERY SINGLE YEAR you are in business. Not only that, but as your business grows, these skills grow with you, so arguably you should be more and more profitable with each passing year (this is why I said above that this should be worth $1,000,000 to you).
If you have any doubt that being in this room with Mark and I for these days on these strategies and tools won’t raise your profit (and your personal income) by at least a measly 5%, then your decision is clear and simple: stay home.
If, on the other hand, you know that you are not as profitable as you could be (should be), and you know that with these strategies and tools you will instantly increase your profitability - not only this month or this year but PERMANENTLY - then your decision is clear and simple: don't wait, secure your spot now.
By the way, this event is backed by a 100% risk free guarantee. You have until the very end of the 2 days to determine if this workshop was valuable for you or not. If for any reason you are not 100% thrilled with the content and value, you just let us know and we will give you 3 times your entrance fee (as a penalty) back*.
** Please note that when we say SHOULD we are not making any income claims. Individual results will vary - as they always do. It will be your responsibility to implement what you learn from this workshop. And, if done properly you will make more money - a lot more money.
CLAIM YOUR SPOT NOW
EARLY BIRD PROMOTION
Good Through Aug. 1st, 2024
$1,895
SAVE $300.00 NOW!
Your Investment Includes:
-
All workshop materials.
-
Lunch, snacks both days
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Discounted hotel rate.
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3X your money back, risk-free guarantee.
-
You may bring a spouse/significant other, business partner or W-2/1099 business associate for just an additional $1,895.
NEW LOWER PRICED GENERAL ADMISSION
Aug. 1st - Until Sold Out
$2,195
Your Investment Includes:
-
All workshop materials.
-
Lunch, snacks both days
-
Discounted hotel rate.
-
3X your money back, risk-free guarantee.
-
You may bring a spouse/significant other, business partner or W-2/1099 business associate for just an additional $2,195.
YOUR GUARANTEE IS SIMPLE
You Are 100% Thrilled...
OR 3X Your Money Back!
That's right, the risk is entirely on US. You have until the very end of the 2 days to determine if this workshop was valuable for you or not. If for any reason you are not 100% thrilled with the content and value, you just let us know and we will give you 3 times your entrance fee (as a penalty) back.
*The not so fine print: This is a "play fair" guarantee. (1) The penalty is limited to just one per company (additionally tickets will be refunded in full). (2) The primary participant MUST be the business owner to qualify, and (3) You must be present to claim the penalty - "no shows" are NOT entitled to penalty or refunds.
“If you’re thinking of attending the Profit Workshop, DO IT. Do it right away. It’s going to transform your business and have you thinking in ways that challenge you and push you to become the entrepreneur that you’ve always wanted to be. Awaken that entrepreneur inside of you!”
Blaine Adams
AIC Roofing & Construction
“What I like about Profit Workshop is that rather than just saying “OK, now go home and do this”, we actually did it HERE with our chart of accounts. My ROI from last year’s was 2,000% or more just based on the dramatic change in my profitability.”
Dan Schilperoort
Columbia Plateau Roofing
“You should attend the Profit Workshop because it opens your mindset about a lot of issues that, as contractors, we don’t really like to sit and think about. It’s the optimal guide to digging deep into your numbers and financials. I’m leaving here today with so many resources that I can implement tomorrow.”
Jennifer Tenorio
Jennifer Homes
INSTRUCTORS
MARK CURRY
Mark Curry brings a unique perspective to the remodeling industry with 32 years of experience. Ironically, he spent the 1980’s working in the defense industry as an Aerospace Engineer before being introduced to the lucrative industry of the direct selling of home improvements. In the 1990’s Curry accumulated years of experience in sales and sales management, but his engineering background never left him. He was always surprised how the industry seemed to somehow succeed despite itself. “For the most part, companies would place all their emphasis on driving sales, find a way to install the product and then look at their bank account with the hope that they made money”, Curry states.
In 2001, Curry purchased the replacement window company that he worked for after twelve years. At the time, the company was upside down with a negative cash flow. He immediately implemented unique financial systems and processes that gave rise to one of the most profitably sustained companies in the mid 2000’s. It wasn’t long before other business owners were seeking his counsel for their own turnarounds.
In the late 2000’s, Curry sold his replacement window company and applied his proven system with the startup of a new business. That business, known today as Revelare Kitchens, covers six states in the Northeast and continues to grow with strong margins.
Today, Mark spends most his time consulting other businesses, in and outside of the Home Improvement industry. His system is rooted in schooling business owners on how to properly set up their P&L’s so they have an easy score card to monitor their progress and to have a simple and accurate means to make the right day-to-day decisions.
BRIAN KASKAVALCIYAN
Brian is the creator and host of The Wealthy Contractor™ Podcast that is listened to by tens of thousands of contractors around the world.
He is also Founder of The Wealthy Contractor Success Society, and Co-Founder of both The Profit Masters™ and gFour Marketing.
Author of several books, Brian hosts industry events and develops resources that draw from his extensive experience as an owner of multiple home improvement businesses to accelerate the journey to the success, wealth, and freedom that home improvement owners dream about.
SPEAKERS
MARK CURRY
Mark Curry brings a unique perspective to the remodeling industry with 32 years of experience. Ironically, he spent the 1980’s working in the defense industry as an Aerospace Engineer before being introduced to the lucrative industry of the direct selling of home improvements. In the 1990’s Curry accumulated years of experience in sales and sales management, but his engineering background never left him. He was always surprised how the industry seemed to somehow succeed despite itself. “For the most part, companies would place all their emphasis on driving sales, find a way to install the product and then look at their bank account with the hope that they made money”, Curry states.
In 2001, Curry purchased the replacement window company that he worked for after twelve years. At the time, the company was upside down with a negative cash flow. He immediately implemented unique financial systems and processes that gave rise to one of the most profitably sustained companies in the mid 2000’s. It wasn’t long before other business owners were seeking his counsel for their own turnarounds.
In the late 2000’s, Curry sold his replacement window company and applied his proven system with the startup of a new business. That business, known today as Revelare Kitchens, covers six states in the Northeast and continues to grow with strong margins.
Today, Mark spends most his time consulting other businesses, in and outside of the Home Improvement industry. His system is rooted in schooling business owners on how to properly set up their P&L’s so they have an easy score card to monitor their progress and to have a simple and accurate means to make the right day-to-day decisions.
BRIAN KASKAVALCIYAN
Brian is the creator and host of the popular podcast The Wealthy Contractor that is listened to by thousands of contractors around the world.
He is also the co-founder of gFour Marketing Group, a strategic marketing firm that works directly with hundreds of multi-million dollar home improvement companies across North America.
THE PROBLEM
The Home Improvement Industry Has a Dirty Little Secret...
This secret is so bad that very few people have the guts to talk about it - let alone do anything about it - until now.
Sorry to break it to you but, a lot of the "big" home improvement companies you see celebrated in magazines and at different industry events, may make a lot of SALES, but too many have very low (and oftentimes) non-existent NET profit, because of what we call a "broken" profit model.
Ya, they beat their chests about how much they're selling and how many sales people they have - but ask them if they're making money and the reality is most are just running the hamster wheel, month after month, year after year and not getting ahead.
Inconsistent and erratic profits, up years and down years is a MAJOR problem in the home improvement industry, in fact, it is the dirty little secret that no one wants to admit.
And this happens to a lot of people. It may be where you are now. And it’s okay because none of us were taught how to make money in this business.
Sure, we know how to sell jobs.
We know how to get those jobs installed.
BUT, we were never taught how to properly set up our books, our profit model, our pricing model and our wealth model. And as a result too many owners are stuck on the hamster wheel of inconsistent and erratic profitability.
I’m Brian Kaskavalciyan from the Wealthy Contractor and gFour Marketing Group, and this happened to me, you may know my story - basically I made some really dumb decisions chasing after an enormous revenue goal, and I fell. Hard. About as hard as you can fall - broke and bankrupt at 40 years old after working my ass off for 20 years.
I mention this because one of my fatal errors was taking my eye off the bottom line - the profitability of my company. And today, I'm seeing way too many people make the same mistakes I did.
As a result, this is a topic I'm incredibly passionate about. My experience is that too many contractors in our industry are working way too hard for way too little. And one of my personal goals is to change that.
So, I’m really excited to invite you to an exclusive 2 day workshop happening right here in South Florida September 10th and 11th, where a few business owners will transform their relationship with profitability and wealth attraction by getting a deep understanding of the mechanics of profitability, and the mindsets behind wealth.
I’ve asked my friend Mark Curry from Revelare Home to help me lead this workshop. Mark has spoken at Accelerate LIVE! events on the subject of PROFITABILITY - and he always delivers! So much so that for weeks after his presentations I typically get messages with more questions for Mark and asking if I’d make introductions to him.
So in an effort to be efficient I asked him if he’d expand on the topic by doing a 2 day INTENSIVE workshop on profitability with me… and of course he said YES!
This workshop is unlike anything that's been done in this industry - because with most events, the focus is always on just getting more leads and more sales.
Here, Mark and I will show you how to design your business to be PERMANENTLY PROFITABLE, once-and-for-all. Step by step, you'll discover exactly what you need to do to achieve a 15-20% net profit, so you can use that profit to grow your personal wealth. This will be like getting a four-year degree in accounting for home improvement businesses - without the boring 4 years!
By the way, Mark is one of only a handful people in this industry that I would trust to TEACH this subject. Mark is the real deal, and during these 2 days you will have his undivided attention, as he helps you navigate through the complexities of business profitability.
Now, aside from the mechanics of profitability, we were never taught how to think, act and make decisions like a multi-millionaire home improvement business owner does. So, there will be a special bonus session on Wealth Attraction. One thing I know for sure after nearly 30 years of being in business for myself is just how important MINDSET is to success.
You can absolutely become a multi-millionaire from this business, if that’s what you want - I have at least 2 dozen clients that are legitimate from-scratch millionaires because of this business. What they all have in common is a deep understanding of profitability, and their businesses are set up to be consistently and permanently profitable.
Permanently profitable means making money by DESIGN, not by accident, like so many do.
Permanently profitable means that you are making money month in and month out, year in and year out.
And permanently profitable means you have the resources you need to provide your team, yourself and those you love with the lifestyle they deserve. And that’s exactly what we will be delivering during these 2 days.
On this page, you’ll find all the information you need about the workshop and whether or not it's right for you. But I’ll tell you this, if you are really serious about the success of your business, and you want to master the fundamentals of profitability and wealth attraction - then your decision is clear and simple, and you will not want to sit this out.
By the way, as with everything we do there is a 100% better than risk-free guarantee, and it’s simple - you come and spend 2 days with us and if at the end of those 2 days you are not thrilled with the content or the value, you just let us know and we will give you 3 times your money back, yes 3 times your money back*, that’s just how confident we are in the life changing material we will be presenting.
This is an opportunity for a few business owners to transform their businesses, their personal wealth, and the lives of those they care most about - will you be one of them? I hope so. Seating is extremely limited and I’m certain this workshop will sell out VERY FAST - so don’t delay - secure your spot NOW.
“I would highly recommend Profit Workshop. We work so hard to get the sales, we should be working just as hard to keep money in our pockets. The amount that I’m keeping will be 10x more what it was before!”
Tim Melton
Creative Closets
“I’ve been to Profit Workshop two times now and let me tell you: if you’re in the home improvement industry and you haven’t been here yet, this is the place for you to come.”
Jasen Keyes
Morgan Exteriors
“If you care about your business and you care about actually making the money that you’re worth, this is the place you want to be. Talk about an eye-opening experience… I found it.”
Brian Goldberg
BlueBird Windows & Doors
Here Are Some of the Big, Important (and Lonely) Questions That Every Home Improvement Business Owner Is Faced With That Will Be Tackled During These 2 Days.
CHALLENGE 1
We were never taught how to make money in this business.
A lot of people think they're making money because there's cash in the bank, but how do you know if you are actually making money?
Most of us have had to try and figure this out on our own... after all, who taught us the actual mechanics of how to create a profitable home improvement business?
Here are just some of the important questions we'll be answering during these 2 days:
What is a reasonable net profit?
More importantly, what is a good sustainable net profit, year after year? If you aimlessly shoot an arrow into the woods, you’ll eventually hit a deer and make a profit. We’ll show you how to properly architect your business so it succeeds by design, not by accident. The bottom line is that most owners don’t understand the bottom line.
What the heck is accrual accounting? What about a chart of accounts? How do I create a proper income statement?
- Understanding the difference between cash and accrual accounting and why don’t we use cash accounting in home improvement.
- Accrual accounting explained. How to account for sales vs. installs as it relates to direct costs.
- How do you properly record income and expenses in accrual accounting.
- Understanding the relationship between the income statement and the balance sheet.
I want to grow but what is the safest and smartest way to go about this?
Everyone will tell you how to invest in more leads, hire more salespeople and get more installers. We see this across the country and most companies end up in a hot mess. Why? Because the fundamentals of some very basic accounting principles are not properly set up. Most owners have a Profit and Loss financial statement that is completely discombobulated. Your P&L is your personalized compass; your ultimate KPI report. A properly organized chart of accounts will have you heading true north. Otherwise you’re lost at sea and simply rolling the dice every day.
CHALLENGE 2
Financial Decision Making...
How do you make key financial decisions in your business? Unfortunately, you can't rely on your bookkeeper. Most are just working with and recording transactions, they don’t know how to interpret the information.
You can not rely on your accountant either. Most don’t understand OUR business. They don’t have a true understanding of the business and how to build out your profit and loss statements.
Here are just some of the important questions we'll be answering during these 2 days:
How do I know when I can afford to hire that extra admin, manager, bookkeeper, etc.?
Understanding contribution margin will tell you how much more you need to sell to offset the extra overhead. Surprisingly, it’s less than you think. A very simple formula is all you need, and Mark will show you the exact formula.
What’s a good indicator for how much of a personal distribution I can take from the business?
Just because you have cash in the business doesn’t mean you’re necessarily profitable. Understanding the fundamental difference between cash accounting and accrual accounting will help you differentiate how much of that cash is yours (Profit), how much is not yours (Upcoming Expenses), and how much you need for Uncle Sam.
What are the basic fundamentals I need to know regarding taxes?
Ignorance is bliss - until the IRS comes knocking on your door just when everything was going so well. Projecting and allocating your quarterly taxes, proper personnel classification, and knowing what not to expense to the business will allow you to peacefully sleep.
CHALLENGE 3
What is the RIGHT way to price jobs?
So much of the profitability of your business is dependent on having the correct pricing model.
There is really ONE, and ONLY ONE proper formula for pricing jobs for profitability.
Here are just some of the important questions we'll be answering during these 2 days:
What is the most ideal pricing model?
Everyone in the industry wants to weigh in on this with their biased opinions, yet they don’t fully understand the basics of job costing and don’t account for all the necessary direct costs to a job. There are the 3 types of prices you must have and understand. There is ONE which is the most important to get right. We’ll show you the one and only way to do this correctly.
What percentage should my gross margins be?
Although that depends on your P&L model, we find that the bigger question is how to implement certain disciplines to prevent the erosion of those margins. How do you handle aggressive discounting by the sales rep? How do you account for lending fees?
What does it really take to charges prices higher than my competition?
There are the 2 things you must have in order to have a higher than “normal” price. Additionally, too many contractors don't understand discounting and how to do it right. We'll show you the right way and the wrong way to DISCOUNT.
CHALLENGE 4
What is the right Mindset for MAXIMUM, PERMANENT profitability... and Wealth Creation?
Just because you have a goal of making $X dollars a year, doesn't mean you're mentally prepared. The "millionaire-mindset" is a real thing.
During these 2 days, you'll be immersed in and exposed to the thinking strategies of successful multi-millionaires. You'll discover the key strategies that top achievers use to become enormously wealthy.
BONUS SESSION
WEALTH ATTRACTION FOR CONTRACTORS
Making more money goes beyond just doing what you do well. It has more to do with MINDSET than skill set. Skill sets can be rented, borrowed, and bought. Mindset is where the real work is.
During these powerful 2 days, we're not only going to show you the MECHANICS of making more money in your business, but, we're also going to show you how to become attractive to money. Once you learn the SKILL of becoming attractive to money, your income and wealth will never be the same again.
VENUE
The Loews Coral Gables Hotel
Interested in sponsoring The Profit Workshop event?
Contact Hello@TheWealthyContractor.com
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